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    About

    Branding relaunch
    Published:
Comcast SportsNet, a unit of cable TV giant Comcast Corporation, holds a portfolio of regional cable sports networks covering such markets as Boston, Chicago, Philadelphia, and San Francisco. Other channels include Comcast SportsNet Mid-Atlantic (covering the Baltimore and Washington DC markets) and Comcast SportsNet Northwest (Portland, Oregon, and the surrounding area).

In 2011 Comcast SportsNet began the journey of re-discovering the essence of their digital presence. Comcast Digital Sports group rebranded all regional sites. The new brand was very user centered.

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Comcast Sports app layout.
Additional Sports app screens
Sports app tablet display