Metrofile, a leading company in fully integrated records and information management (RIM) located in South Africa has strategically decided to establish a stand alone company specialized in cloud based content management Solution. The new company will be based in Cairo and Dubai.
THE BRAND ARCHITECTURE
The new company will be a stand alone brand. It will be have an independent identity from the mother company and its subsidiaries ( E-file).
LOOK!
BOLD - FRESH AND CUTTING EDGE
DYNAMIC-ACTIVE IN PARTICIPATION AND INVOLVEMENT
SMART: HIGHLY DEDICATED TECH SAVVY PROFESSIONALS
GLOCAL: LOCAL BUT WITH A GLOBAL LEVEL AND TONE
IMPACT: ABLE TO CREATE CHANGE
We decided to present 3 Logos with 3 different direction to the client to choose.
LOOK!
BOLD - FRESH AND CUTTING EDGE
DYNAMIC-ACTIVE IN PARTICIPATION AND INVOLVEMENT
SMART: HIGHLY DEDICATED TECH SAVVY PROFESSIONALS
GLOCAL: LOCAL BUT WITH A GLOBAL LEVEL AND TONE
IMPACT: ABLE TO CREATE CHANGE
We decided to present 3 Logos with 3 different direction to the client to choose.
The client decided to go with the green cloud logo.
Direction 3: The Green Cloud
EVOC is all about extracting value. This version is a standout in the middle of the competitive landscape. The icon is composed of the acronym forming a geometrical simple representation of the cloud. Introducing the green tones in the design reflect the main essence of the brand, the notion of value, smart and cost efficient. We do cloud, we add value.
