Designing an Identity for a fun startup
Branding | 2017

Lumen is a brand new leadership training center in Bengaluru, founded by Gowri Ramani, a very senior name in the business and this is the story of how I designed the look for the same.

The concept:
The Logomark comprised of the solar system with the letter L next to it. The whole idea was to always remind students and the patrons that Lumen always stood for Light, Inspiration and Leadership. The Colors chosen were very high contrast resembling the Day and the Night and it gave out a pretty good combination.