USA TODAY / Reimagining Storytelling
Visual, Interactive, Scalable + Engaging
Case Study: #OscarsSoWhite
Our goal was to explore new forms of storytelling within the USA TODAY NETWORK digital channels that incorporated unique interaction, multimedia assets, and information graphics visualization. This concept employed the use of animation to guide a reader through the storyline and engage them with videos, polls, data visualization and image galleries. With a simple color shift, this format could be applied across branded sections and subsidiary brands within the USA TODAY NETWORK.
