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    Brief was creating awareness about gender pay gap. It narrows but still men earning 23% more than women. Our target audience was men. We show the… Read More
    Brief was creating awareness about gender pay gap. It narrows but still men earning 23% more than women. Our target audience was men. We show them to what it is look like for a woman to get less pay than her real earning. So we used men's most precious thing: Football. We changed the score board. When a team scores a goal, instead of 1, they got 0,77 which represents women's earning. Read Less
    Published:
TEAM
Copywriter: Hakan Yılmaz
Art Director: İsmail Anıl Güzeliş

Cannes Young Lions Competitions Turkey
1st in Cyber Category
2017