Kawakawa has strong spiritual connections for Maori and a special place in rongoa, traditional Maori medicine. It is said to purify the blood and cleanse the liver. In order to use the plant, permission was needed from tribal elders. Kawakawa is harvested following tikunga (Maori custom) and includes saying a karakia (prayer) before entering the forest. During the harvest the sight of the New Zealand native Fantail bird fluttering above creates a truly special experience.
This care and respect has been reflected in the handcrafted label design. Kate O'Hara created a stunningly beautiful illustration of the Kawakawa plants with the fantails fluttering around the Ora brand.
Creative Direction/Design - Monique Robins
Illustration - Kate O'Hara