GoodMarket mobile web site concept, 2017
This is a selection of artefacts used in the development of a concept mobile web site for a fictional US-based company, Good Market.
GoodMarket is envisioned as a grocery shopping tool that helps customers quickly and easily shop and purchase groceries online, to be delivered promptly at little to no cost.
The target persona is a young professional with a busy career and social life.
Business goals and pain points
Card sorting results
Sitemap with wireframes