It is designed to allow users to pick up their favorite pen in the flow of consciousness without lifting their head while concentrating on their work.
The height of the Bloom is fixed with the height of human eyes considered. Therefore, you can find the pen you want right away from the Bloom while focusing on what you are doing.

Bloom is not only convenient to use, but also takes less space than a regular pencil case as it stands vertically. 

In the past, Bloom was sold only in limited countries. We have made it available for purchase in more countries with "Phone the Rock".
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designed by Ian Bok