AKI-TO HOTEL
Spec work: Created a simple and minimal design while using personal creativity. Personally designed this font to pair with the unique and clean feel that design and architecture share. The icon shown was created in the case of web use and also to create an identity for this brand to carry through whether the logo is or is not shown. The messaging is "Aki-To Hotel goes far beyond the luxury room". This message is represented in the icon. Note: Luxury hotel is owned by two young architects.
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