PGC/Glazier Basketball Clinics
PGC/Glazier Basketball Clinics host about 30 conferences (or "clinics") across the country each year in major cities, where professional and college coaches come speak for 2-3 days to high school and youth coaches. This direct mail campaign piece sent out to previous and potential 30,000+ high school and youth basketball coaches (total) across the country. Each mail piece was targeted to coaches who were within 150 miles of that specific city, therefore calling for customized city and date listings (see back of mailer, upper left corner).
This mail piece's purpose was to remind coaches to register for the 2017 PGC/Glazier Basketball Clinics before they missed the "early bird" pricing. The message also promoted PGC/Glazier's online product, which gave coaches access to online drills throughout the rest of the calendar year. Additionally, we also promoted all of our social media handles for coaches to receive regular updates and news.
After rebranding PGC/Glazier earlier in the year, I used the same fonts, colors, and graphics (ie. the "word cloud" on the front of the mailer) that were created for their website in order to give the customer a consistent brand experience. Additionally, I worked directly with the Marketing Director on creating content ideas and messaging for the mail campaign. Furthermore, I was responsible for placement, design, and typography to create an effective message while following USPS mail standards and best practice to create this piece.
With the "early bird" pricing and mailer campaign, 2017 was a successful year for PGC/Glazier Basketball Clinics and saw an increase in early registration that year.
