M.E.S.A. | Kenwood Product Launch
National in-store digital signage promoting new in-dash navigation systems.
As the Marketing Coordinator, I was given full creative control for the creation of this animation. These responsibilities included:
- Storyboarding
- Animation styles
- Choosing and editing product photos
- Messaging layout
- Fonts
- Colors
- Background animation
- Music (including editing/clipping)
Once presented to the M.E.S.A. board members after a few minor detail changes (copy), it was approved and featured nationwide in 200+ M.E.S.A.-member stores.
