2016.06-2017.01 / BODY PARADISE
BODY-care brand in china
Many young people who came from different province are living together in the city. They are individual and independent. And most of all, they’d like cares their own personality. There is a significant cultural aspect that ‘open attitude’ for socialising. They like to expose their personality. The demographic factors such as sex, age, job and income are no meaning in this huge china. A social life is more composed of individual interest with taste for life.
The color has not only it’s own meaning but also it could be simple and strong metaphor what is represent one’s character and taste.It could be new idiom for gathering people to create meaningful community.
A new body-care brand, Body Paradise is a brand shows various lifestyle and character via multifarious color through focused on new kinds of ties in social life of urban China.
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brand concept
visual identity/communication
art direction
+ PRODUCT naming(english)
+ PRODUCT naming(english)
+ product/package design
+ styling(photography)
web design(demo)
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THANK YOU. 고맙습니다. 感谢
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