NIKE

Melbourne City & Western Sydney Wanderers Kit Launch. 

Melbourne City is an eclectic football team in an eclectic city. You only have to look at the team sheet to see the players come from everywhere. They are many different faces, but unified as one club. They are many faces, but one city. We used this unified diversity as our springboard for the club's kit launch. 

Western Sydney is the grit to Sydney's glam. They are the hard edge of a city known for beaches and sun tans. They are the storm clouds on their Eastern cousins' sunny parade. The new Nike kit launch for Western Sydney Wanderers. Featured in social, outdoor and the live launch event.

Agency: Blood UTD Melbourne
Photoshop Compositing: Marcus Byrne
Photography Thom Rigney 
Illustrations: Heesco & Dale Bigeni