Fresh Milk Campaign 2016
In 2013, Al Ain Dairy-UAE upgraded the fresh milk packaging from PET (plastic) bottles to TetraPak. TetraPak is superior packaging that protects milk from UV rays and helps to keep milk fresher longer.
The current package design does not enforce that the milk is fresh and has created some confusion with customers who believe that it is UHT (or long-life) milk.
The purpose of this project is to leave customers without any doubt that Al Ain Dairy milk in TetraPak packaging is fresh. To convey that milk in TetraPak packaging is fresh milk and end any confusion that it is UHT milk. Secondary, we want to emphasize the added benefit that this packaging actually fresher milk than all competitors because it is protected from the UV rays that lead to faster spoilage.
New Package design "Optoin 1"
New package design "option 2"
