“At the intersection where shoes and snacks meet, High Tide helped Nike and Kith – an apparel brand – design their collaborative Manhattan pop-up space. Inspired by a sneaker box, the studio created memorable and engaging packaging in the form of the Nike x Kith cereal box, containing a bowl of cereal and a spoon that doubles as a straw. The combined logo on the top of the box aptly embodies the bold, streetwear feel of both brands and cleverly capitalises on their four-letter names for a symmetrical and visually appealing design.”




Photos: Kevin Kunstadt, Mo Daoud


Nike x Kith
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Nike x Kith

Packaging designed for Nike x Kith Treats Pop Up.
874
8,942
32
Published:

Creative Fields