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    Video presentation of the bar trivia «Mozgva» Target audience: potential players (men and women, age 21-45) Goals: to convey the atmosphere of «M… Read More
    Video presentation of the bar trivia «Mozgva» Target audience: potential players (men and women, age 21-45) Goals: to convey the atmosphere of «Mozgva»”, to influence by the idea to take part in it Solution: The first thing that we did before the production – we took part in a game with all the project team. We needed to understand the rules and to feel the atmosphere. It must be said that after we did it, we really became infected with the idea to make a bright and unusual video. At the stage of writing the script we worked in close collaboration with inventors of the «Mozgva», we called our project «Taste of a victory». In our video members of teams discuss what the victory is. We wanted to show that anybody could take part in «Mozgva», because one of the main doubts of potential participants is that the trivia is only for intellectuals with a PhD. We created very different and colorful characters. We wanted to share that a little crazy and ironic atmosphere of «Mozgva», but at the same time to tell about the rules and features. Decorations of «Mozgva» are very bright, contrast colors without gradients are used. In our video we also used colorful palette. We tried to make characters hyperbolic, paid much attention to details. Read Less
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