1 .  TASK / STATUS QUO
Customer perception on the bank:                                                                       Competitors’ image:
• comfortable                                                                                                         • rigid
• friendly                                                                                                                • bureaucratic
• cozy communication                                                                                           • sometimes arrogant communication
Suitable for middle class                                                                                    Suitable for big business


2. TASK / TO DO
To achieve through design:
• attract professionals, top managers & business owners w/ high income
• change perception to a more dynamic & business oriented bank
• communicate that the bank has a dominant & rising position on the market
Used elements:
• heraldry
- crown: suggests that the owner is fully in control of everything
- clover with 4 leafs: suggests that luck is on owner’s side
• pattern around crown - used in portuguese
heraldry as a symbol of dominance over nature
• texture reminding safety elements - with
tactile effect (volumetric heraldy)

Will attract target audience thanks to the combination of classical aristocracy
elements interpreted in a modern design.

Used elements:
• abstract elements:
- ”hidden” arrows that become more evident when touched
- arrows as a symbol of movement, dynamics & progress
• tactile elements:
- tactile pattern made of squares as a symbol of security at its finest
Will attract target audience thanks to the message of dynamics & progress in an abstract (visual)
and tactile (volumetric pattern) manner.

Visa & master card design for FinComBank
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207
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Published:

Visa & master card design for FinComBank

Premium Visa Platinum cards and MasterCard Platinum credit cards design for FinCom Bank
12
207
0
Published:

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