Blank Architects
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    About

    Blank is a group of Russian architects located in Moscow that needed a new identity and website. The logotype consists of an international and ti… Read More
    Blank is a group of Russian architects located in Moscow that needed a new identity and website. The logotype consists of an international and timeless typography and an icon that is both modern and classic. The icon is an abstract representation of two architectural expressions; One expressive, curved, organic (B), and the other more straight, solid and functional (A). We use it as an emblem, a signature to reinforce the human approach of Blank. The idea of the identity was to focus on the name Blank as the idea of perfection, as in the quote by Samuel Beckett: 'At the end of the day, my last work will be a Blank piece of paper'. As a result, we created a minimalist identity and website that is functional and clear, combined with more progressive and creative ideas. The generative design were developed with the purpose of emphasising key aspects of Blank's architectural and creative approach, helping them attract new projects not only by references and finished output, but also by their attitude and principles towards their discipline. Each composition reacts to the character count of a given quote, and has been developed for use in both print, web and installation context. Read Less
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Awards
2017 – Diploma, Visuelt,  Blank Architects Website
2017 – Diploma, Visuelt, Blank Architects Identity
2017 – Finalist, European Design Awards, Blank Architects Identity

Concept, Art Direction and Design: Camille Dorival. Concept, Generative Design and Web Development: Kristoffer Lundberg. Project made at Bleed for Blank Architects. See website


Challenge

When the Moscow based architects Blank asked us to create their new visual identity and website, it also came with another intriguing request: Not only did they want us to develop an identity that reflected their body of work and their company, they wanted us to help them reach out to new and existing partners by highlighting their willingness to experiment and to innovate, communicating their attitude towards nature, process and architectural principles. This way the new identity needed to serve as a doorway into more cultural and intellectual projects.

From chaos to order

Being both environmentally aware and drawn towards the modern and the futuristic, it was clear from the outset that the new identity needed to reflect both the organic and the clear-cut technical, on printed matter as well as the digital surfaces, and we started early in the process to think of ways to infuse code with design and how to create visual links between modern architecture, experimental thought and nature.

When constructing the logo, we focused on the name Blank as the idea of perfection, as in the quote by Samuel Beckett: 'At the end of the day, my last work will be a Blank piece of paper'. Furthermore, like Beckett, we intended this clean and proper foundation to contrast with the wild, untamable forces of nature and thought, illustrating how the functional must always emerge from a reduction of chaos to order. Simultaneously, this reduction implies an understanding of chaos that can only be obtained by relentlessly and ceaselessly venturing through it—which serves as a golden thread throughout the new Blank profile.

The straight and uncompromising aesthetic of the logo and the stationary makes room for a series of code-generated pieces that can be implemented in conjunction on both web and print.