2017 – Diploma, Visuelt, Blank Architects Website
2017 – Diploma, Visuelt, Blank Architects Identity
2017 – Finalist, European Design Awards, Blank Architects Identity
Concept, Art Direction and Design: Camille Dorival. Concept, Generative Design and Web Development: Kristoffer Lundberg. Project made at Bleed for Blank Architects. See website
When the Moscow based architects Blank asked us to create their new visual identity and website, it also came with another intriguing request: Not only did they want us to develop an identity that reflected their body of work and their company, they wanted us to help them reach out to new and existing partners by highlighting their willingness to experiment and to innovate, communicating their attitude towards nature, process and architectural principles. This way the new identity needed to serve as a doorway into more cultural and intellectual projects.
From chaos to order
Being both environmentally aware and drawn towards the modern and the futuristic, it was clear from the outset that the new identity needed to reflect both the organic and the clear-cut technical, on printed matter as well as the digital surfaces, and we started early in the process to think of ways to infuse code with design and how to create visual links between modern architecture, experimental thought and nature.
When constructing the logo, we focused on the name Blank as the idea of perfection, as in the quote by Samuel Beckett: 'At the end of the day, my last work will be a Blank piece of paper'. Furthermore, like Beckett, we intended this clean and proper foundation to contrast with the wild, untamable forces of nature and thought, illustrating how the functional must always emerge from a reduction of chaos to order. Simultaneously, this reduction implies an understanding of chaos that can only be obtained by relentlessly and ceaselessly venturing through it—which serves as a golden thread throughout the new Blank profile.
The straight and uncompromising aesthetic of the logo and the stationary makes room for a series of code-generated pieces that can be implemented in conjunction on both web and print.