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    PayPal wanted to highlight the versatility and ease of their service in a fresh and creative way. The resulting campaign involved a live video st… Read More
    PayPal wanted to highlight the versatility and ease of their service in a fresh and creative way. The resulting campaign involved a live video stream through which shoppers around the world could discover and buy unique handmade items at LA’s iconic Melrose Trading Post, all from the comfort of their homes. As the host explored the flea market, viewers could examine items for themselves and even make purchases through the vendors’ websites. With three phases, including a pre-event promotional site and post-event recap and e-commerce site, the project was a complex undertaking. Read Less
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