FRITO LAY PEPSI CO. CASE STUDY
Problem: Frito Lay and Pepsi being a national brand was just known as snacking brand with not many health benefits.
Business Goals: To present the brands healthier options at places that sold majority of unhealthy snack foods, gas stations and quick marts. Frito Lay and Pepsi Co has light brands with less saturated fat, that are baked or contain few ingredients.
Solution: We presented posters and point of purchase pieces that would catch the eye of the consumer at the gas pump as well as inside the store. Visual images that showed natural settings, connected the brand to a customer base conscience of the need to stay healthy even when on the go.
Monster Mix holiday box, presented the snack foods in a way that made them seem less healthy and put them in the realm of receiving an alternative that was better than candy.
