Xspray Pharma Rebranding
The brief:
"Rebrand Xspray Pharma, which is a credible, innovative, high-tech company in the pharmaceutical industry and through a unique revolutionary technology improves life-saving treatments."
Explanation of the design work:
Xspray Pharma is a credible, high-tech, innovative company in the pharmaceutical industry, that through a unique revolutionary technology improves life-saving treatments. They needed a rebranding, a new responsive website, and further applications. The main goals of Xspray are to attract investors and potential partners for future collaborations and later establish Xspray’s unique technology in the industry.
The strategy revolved around the fact that Xspray differentiates from the rest of the competition by having serious humanitarian values and a passion to improve the way the anti-cancer industry functions towards the lives of patients. The letter “X”, formed by a tilted human figure, has a positive incline towards the upper right and holds values of credibility, seriousness, positivity, human-centricity, passion, friendliness and innovation. The mark, combined with a rounded geometric sans serif used only for the logo, communicates the values and the core of the brand instantly. A second geometric sans serif was used as the main brand typography, for all the written communication, both in print and digital. The colour palette comes to complete the identity, consisting of colours that carry harmony, healing, calmness, credibility, knowledge, and innovation. The final touch that transforms the brand is the visual language which consists of nanoparticles painted in the brand's colours.
The keywords used for the strategy and the tone of voice are: innovative, human-centered, credible, high-tech and refreshing.
Art Direction & Design: Georgios Kritikos
Illustration: Jonas Strandberg
Web Development: Lars Johansson
Project Management: Martin Milisic
Created at Phosworks Digital Ideas (www.phosworks.com)
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Awarded with:
2017 Pharmaceuticals Standard of Excellence - The Web Marketing Association (www.webaward.org/winner/34010/phosworks-wins-2017-webaward-for-xspray-pharma.html#.WktpVlQ-fUI)
Category winner in category "Healthcare" - 2017 International Visual Identity Awards www.visualidentityawards.com/winners-2017/)
The visual language is based on the organic shapes of powder nanoparticles, that Xspray is working with.
Process of the "Xspray Particle"
Powerpoint presentation
Pages from the brand guidelines
Thank you for your time!
