#Zitotodialeimma dance
It can be different… It can be unique or repeated… Lonely or crowded… But the truth is that… No break is something to be ashamed of! Thus, every break is a reason to celebrate! So let’s shout… #zitotodialeimma (#celebratethebreak)
In order to raise awareness for the campaign, we start from social media and we asked our fans to propose the way they want to celebrate every break and they decided to celebrate with a dance. Αt the same time, we created a ΤVC which directed users to the Kit Kat social channels where we started creating anticipation for the dance. Then, we created 6 funny video posts on Facebook where Tsimitselis performed various dances moves and we encouraged users to give an exceptional name for each move. The next stage was very crucial. The famous YouTuber 2J started in a native way to troll Tsimitselis’ dance talent and the comments from fans went on fire. The response from Kit Kat was immediate and the game was on. The ultimate dance track was on air and Anna Athannasiadi created the perfect signature dance to celebrate every break. Choco Choceo was born!
The next step was to develop a microsite where users could upload their Kit Kat dance attempts by uploading a video. Through the microsite, users can share their dance to all social media. The fans’ attempts were uploaded on Kit Kat YouTube Channel.
During this stage of campaign we wanted to further exploit the concept by creating even more engaging and funny content. For those reasons YouTube Creators, 2J and Cat Von K, created a mash-up video with the best of fans’ moves.
At the end, more influencers joined the dance: YOUUP, ONIRAMA and even the ad agency behind the campaign. The influencers uploaded them to their channels encouraging their fans to do their dance moves.
This stage of the campaign was promoted via Facebook ads and ΥοuTube videos. Moreover we created a TVC that promoted the campaign.
The next step was to develop a microsite where users could upload their Kit Kat dance attempts by uploading a video. Through the microsite, users can share their dance to all social media. The fans’ attempts were uploaded on Kit Kat YouTube Channel.
During this stage of campaign we wanted to further exploit the concept by creating even more engaging and funny content. For those reasons YouTube Creators, 2J and Cat Von K, created a mash-up video with the best of fans’ moves.
At the end, more influencers joined the dance: YOUUP, ONIRAMA and even the ad agency behind the campaign. The influencers uploaded them to their channels encouraging their fans to do their dance moves.
This stage of the campaign was promoted via Facebook ads and ΥοuTube videos. Moreover we created a TVC that promoted the campaign.
Social Media Awards 2017
Best Social Media Strategy for Brand Awareness PLATINUM
Best Social Media Strategy for Brand Awareness GOLD
Best YouTube Integrated Campaign SILVER
Best in FMCG SILVER
Best Social Media Contest BRONZE
Best Viral Campaign BRONZE
Best Community Engagement BRONZE
Best Integration of Social Media & Offline BRONZE
Best Collaboration with YouTube Influencers BRONZE
Best Social Media Strategy for Brand Awareness PLATINUM
Best Social Media Strategy for Brand Awareness GOLD
Best YouTube Integrated Campaign SILVER
Best in FMCG SILVER
Best Social Media Contest BRONZE
Best Viral Campaign BRONZE
Best Community Engagement BRONZE
Best Integration of Social Media & Offline BRONZE
Best Collaboration with YouTube Influencers BRONZE
