So hard to prepare the last window dressing for calpique.com
The main purpose was to transmit to the customers and pedestrians that the shop, after 55 years fooding people from Igualada's region, closed doors forever and ever.
I wanted to transmit this sensation of loosing something special, some kind of relation between the owners and the customers, something intangible.
The order was not only to create the window but also all the graphics for press and so on.
The main purpose was to transmit to the customers and pedestrians that the shop, after 55 years fooding people from Igualada's region, closed doors forever and ever.
I wanted to transmit this sensation of loosing something special, some kind of relation between the owners and the customers, something intangible.
The order was not only to create the window but also all the graphics for press and so on.
Local press, Enllaç i La Veu de l'Anoia.
As it was said in town that "calpique had the best windows in Igualada" the last one should be gorgeous. So we decided to create something big.
Part of the window was also the street, and with 250 vinyl tears specially printed to be placed in the floor we constructed this crying carpet.
Part of the window was also the street, and with 250 vinyl tears specially printed to be placed in the floor we constructed this crying carpet.
The funniest part was to flow all the tears into the sewer.
We wanted a restrained window, so text and a picture were enough to transmit the message.
Thanks for watching!
Carles Sala, july 2017
Carles Sala, july 2017
