An NGO (Non Government Organisation) wanted to update their image to appeal to a different audience. Client discussions confirmed the target audience and the ideas around the image they wanted to convey. Lower case letters, joined to each other, functioned not only as a dynamic feature but were also purposefully designed to stand out to a younger, hipper audience and dispel the notion that it was only for older people. Replacing the dot over the i with a stylized globe was to convey a more international presence. Promotional literature, letter head and folder designs were created as well as a brochure in triplicate form to convey the organisation´s aims and purpose.
Project Details:
Client: AMI (Asociación Misionera Internacional)
Tags: Design, Brand, Tyopgraphy, Illustration, Folder and Brochure design
