Ideamakers: Viktória Babjaková & Zuzana Varhoľová
Copywriter: Zuzana Varhoľová
Art Director: Viktória Babjaková
Brief: Open Society Foundation wanted to communicate to young people opportunities (such as freedom of travel, speech, etc.) which modern age bring in our society.
Our idea: Especially Slovaks should remember past decades when they lived under strong influence of communist party and faced lack of freedom in many ways. So we used America and their symbol of freedom – Statue of Liberty. We placed it in modern context of social media alerts (on Facebook) which pop up, when you want to reach places or values which are not supported. But we ment it litteraly, not only in online space.