THE HAPPY PRINTING CAMAPIGN FOR HP - Digital & Print Branding Concept
I created this branding concept and campaign to showcase the simplicity of HP's printing technology and also the euphoric feeling that it evokes. "HappyPrinting" is a double entendre... When you use HP printers you experience happiness and it also serves as a branded salutation from the company that states what it stands for.
CREATIVE DIRECTION FOR TASTEMAKER MAGAZINE & MARLON WAYANS
ATLANTA MARKETER OF THE YEAR - BEST IN EVENT MARKETING
My contemporaries/competition in this category included Coca-Cola, Delta Airlines and UPS (All have Headquarters in Atlanta, GA). The Atlanta Chapter of the American Marketing Association is the third largest chapter in the country and many of the organizations present represent some of the largest companies in the entire world. This execution also garnered 130M+ media impressions and international exposure.
On this project I was responsible for the persona development of each young lady, the logo and writing the biography. My favorite line is "GLAMOUR... the teen trio giving music a makeover".
THE BEST SOCIAL EVENT OF 2011
This award is from The International Special Events Society for excellence in event execution.
THE ATLANTA FOOD RAVE - WEBSITE BRANDING
This site received critical acclaim and garnered conversion rates of over 31% from integrated email.
THE CONFECTION COLLECTION - PRINT & DIGITAL BRANDING CAMPAIGN
Candy Cake Company needed an innovative go-to market strategy for the release of their new cake pop flavors and also wanted to garner a next-level execution of their gourmet brand. With that in mind, I branded and created the campaign, “Candy Cake Company’s Confection Collection” A fashion forward look at the appeal of cake dipped in Belgian chocolate. It’s also affectionately known as the cake pop craze. For this execution we created a custom, accordian-fold glossy brochure for all attendees and guests. As a result of our branding capabilities, Candy Cake Company has been featured in both Bloomingdale's and Michael Kors and now calls Spanx and their founder, Sara Blakely, a client.
THE JINGLE WRITER
J.R. Crickets is an Atlanta institution known the world over for their Buffalo-Style Chicken Wings. For their newest location at Colony Square (14th and Peachtree next door to the W-Midtown), they needed an effective campaign that not only spoke to their Atlanta roots, but also highlighted this signature restaurant in a bold, new way. I created “J.R.’s Jingle (Eat. Drink. Chirp.)”. A fervent call to action for a restaurant whose chicken wing heritage could not be denied. We kept it simple because this is truly a neighborhood sports bar with amazing food. I not only wrote this jingle, but I'm also the lead vocalist on this recording. This track garnered a listenership of over 30 Million for CBS radio. Most people are surprised by my vocal background, but truth be told, I was a featured performer at Carnegie Hall by the time I was 18 with my training consisting of a variety of italian arias.
THE COMMUNICATION COACH
I have a very storied background in Training and Development. I am a Certified Communications Coach, National Award-Winning Trainer and a National Mentor of Leadership for Monster.com. I have led the training departments of major organizations and created cultures that dominate as success stories. I also am a strategic marketing judge for Emory University and coached the Kennesaw State SIFE Team to a national ranking in a business presentation competition.
