In choosing our brand colours, we wanted to do something different. The current market is saturated with unoriginal reds and blues. Purple, however, is distinctive and bold, just like Badoo’s presence in dating. In creating the accompanying orange heart, we took ownership of the most iconic symbol of meaningful connections and made it our own. While the strong purple reflects the longevity and innovation of Badoo, the orange heart stands out vibrantly as the playful side to our dating network. Plus, it’s also kind of cute.