SAN TZU CHING TO HELP MOMS
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SAN TZU CHING TO HELP MOMS
A GUIDEBOOK FOR DADS TO HELP MOMS WITH POSTPARTUM DEPRESSION
CHALLENGE
In China, almost 10% of new moms suffer from postpartum depression(PPD).
We discovered that dads play an important role in preventing moms from PPD because their words and deeds have a great influence on moms.
However, most Chinese dads are not good with words and often have no idea of how to help moms in postpartum mood.
Infant & milk brand Friso decided to enlighten these new dads.


IDEA
For enlightenment, every Chinese person knows to look for SAN TZU CHING(3 CHARACTER CLASSIC)
which has been used to pass on knowledge and wisdom to children since the 13th century.
We concentrated the suggestions from experienced families and experts and created a new version SAN TZU CHING against PPD.
The book helps guide dads to use simple 3 words and corresponding actions to show understanding and take better care of moms.