Camino Brand Identity

Our task was to develop the branding, visual identity & concept for Camino.

Camino is a  boutique marketing agency based in Guatemala City. Our clients name is Monica, and for her brand we re-ordered the letters in her name and came up with "Camino" this means path in spanish. The idea is to represent the path clients must take when coming across her marketing strategies. 

The focus of our identity was to create a clean, modern design with bold features, and a formal approach that could represent the brands personality. The use of rose gold foil gave this a feminine touch and became our focal point in the design.