Specialized Bikes
Featured In
Interaction
This was concept work for Specialized Bikes. In an attempt to shift the focus of the brand towards the experiences related to life on a bicycle, and creating an world in which the rider, and the connection they have with Specialized products is at the core. From user experience to editorial language, everything was used to reach this same goal.

All content and images are FPO and where not intended for production, but only proof of concept.

Agency: Goodby Silverstein & Partners.
Copywriting: Roger Baran
Art Direction: Sam Luchini
Specialized Bikes
275
5749
24
Published:

Specialized Bikes

275
5749
24
Published:

Tools

Adobe Photoshop
Adobe Illustrator
Adobe InDesign

Creative Fields

Copyright Info

Attribution, Non-commercial, No Derivatives

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