albelli rebranding introduction campaign
With the new rebranding of albelli by VBAT agency, the albelli Brand & Creative department continued to develop and apply the new visual identity to all collateral material. On the 4th of October 2016, albelli introduced to the world the new visual identity together with an introductory campaign on all communication channels and online platforms, which showcased to customers the new identity look which conveys albelli optimism, enthusiasm and forward thinking.
Art-Direction Ludivine Mirigay
Campaign design and collateral material Alexandra Antunes
Stationery and pictograms Murray Wolters
Video Petra Joswig
The "corners" created to support the brand identity - can be interpreted as the corners that you see on the camera viewfinder or a picture frame - played an important role here. These are used as a brand element to highlight a lead copy such as in the homepage banners. As a continuation of the brand identity, different options on how to apply the typography and the corners to the homepage banners were tested from the copy location, to the colour of the corners and copy together, CTA shape, etc..
Here showed are the two final options decided to go for.
A set of print templates was developed with the brand guidelines integrated and a quick guide on how to use these templates, from colour combinations to copy location, etc.