albelli rebranding introduction campaign
With the new rebranding of albelli by VBAT agency, the albelli Brand & Creative department continued to develop and apply the new visual identity to all collateral material. On the 4th of October 2016, albelli introduced to the world the new visual identity together with an introductory campaign on all communication channels and online platforms, which showcased to customers the new identity look which conveys albelli optimism, enthusiasm and forward thinking.
Rebrand VBAT
Art-Direction Ludivine Mirigay
Campaign design and collateral material Alexandra Antunes
Stationery and pictograms Murray Wolters
Video Petra Joswig
Homepage banner leading to an informative landing page
Campaign introduction video to new identity
Visual identity applied to stationery elements
Business cards; each department has a colour associated with it
The "corners" created to support the brand identity - can be interpreted as the corners that you see on the camera viewfinder or a picture frame - played an important role here. These are used as a brand element to highlight a lead copy such as in the homepage banners. As a continuation of the brand identity, different options on how to apply the typography and the corners to the homepage banners were tested from the copy location, to the colour of the corners and copy together, CTA shape, etc..
Here showed are the two final options decided to go for.
A set of print templates was developed with the brand guidelines integrated and a quick guide on how to use these templates, from colour combinations to copy location, etc.
Advertorial example of how the new identity should be applied
Pattern created for out-package for products; use of all logos plus pictograms created specifically for the rebrand
A version of the pattern with just the use of the icons was created to be used on elements which don't need a brand logo, but still act as a recognisable element of the brand. This pattern has been used on the office decoration, the cards (product) banderol, etc.
Envelopes for prints and cards product; each size has an inner colour associated; copy adds an element of surprise when opening
Banderol to hold a pack of 10 greeting cards with pattern featuring product and themed icons
