by Pablo Alaejos Pérez
As good as Nylon is, there’s nothing better than a nice woolly blanket. The smell and coarse, uneven texture are relaxing and feel reassuring. More comfortable. In a world where technology can reach millimetric precision, sometimes it’s good to connect with the imperfect and controlled impurity that is nature.
Font design in particular has matured through software that can generate the most perfect letters in the world. But most of them don’t have soul.
Landa is a glimpse from the cutting edge into the past. Inspired by Venetian lettering from the 15th century, whilst giving them new meaning, its letters become expressionist and have a modern touch. A rendez-vous between Nicolas Jenson, Oldřich Menhart, and nature itself.
In Landa you can feel the texture of trunks and branches, from full fertile splendour to dried-out frailty. It takes the reader for a stroll through the woods on a late autumn evening, or on an adventure through the Amazonian rainforest, depending on the weight chosen.
In the lighter and italic options, Landa text is organic and rustic, and very comfortable to read. What’s more, while it’s discreet on smaller screens, when enlarged it reveals brittle and expressive calligraphic shapes. This also makes it ideal for packaging or display elements.
Landa provides advanced typographical support in several languages and OpenType features including case-sensitive forms, small caps, contextual alternatives, stylistic alternates, fractions, proportional and tabular figures.
In this case it is technology that serves lettering, not the latter being technology dependent. Let’s not forget, as Erik Spiekermann said “we are still analogical beings. Our brains and eyes are analogical.” Perhaps that’s why to disconnect we always need to go back to forests, rivers, nature. Perhaps that’s why we still prefer wood to steel or wool to nylon.