Three Groves Ecovillage Brand
messaging and mood board development
Three Groves Ecovillage is cool. Really cool. It is an organization of like-minded people seeking to build and reside in an environmentally and socially sustainable neighborhood. These are people for whom sustainable, healthy living, being connected to the earth, a diverse and intergenerational community, and living a wise, low-carbon footprint lifestyle - which is also a great investment for our next generations - makes sense. They have designed and are on track to bulid the country's first Net Zero Energy ecovillage, and achieve U.S. Green Building Council LEED certification.
We were honored to be part of their brand building team. From their existing logo, we developed a tagline and positioning statement, extended the color palette to include colors literally pulled from the home designs, and created a mood board and image library upon which the brand will be brought to life.
Upon the three-part foundation of home, community and earth, we designed a concentric three-ring sphere and then dove in deeper to each of the three to explore how they could be designed going forward.
messaging and mood board development
Three Groves Ecovillage is cool. Really cool. It is an organization of like-minded people seeking to build and reside in an environmentally and socially sustainable neighborhood. These are people for whom sustainable, healthy living, being connected to the earth, a diverse and intergenerational community, and living a wise, low-carbon footprint lifestyle - which is also a great investment for our next generations - makes sense. They have designed and are on track to bulid the country's first Net Zero Energy ecovillage, and achieve U.S. Green Building Council LEED certification.
We were honored to be part of their brand building team. From their existing logo, we developed a tagline and positioning statement, extended the color palette to include colors literally pulled from the home designs, and created a mood board and image library upon which the brand will be brought to life.
Upon the three-part foundation of home, community and earth, we designed a concentric three-ring sphere and then dove in deeper to each of the three to explore how they could be designed going forward.
