Attempts at Flight
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This is a branding campaign for an "Attempts at Flight" Exhibition. It emphasize more the failings than the success in mans venture into flight a… Read More
This is a branding campaign for an "Attempts at Flight" Exhibition. It emphasize more the failings than the success in mans venture into flight and look to the people behind the wheel ("sometimes not a wheel at all"). It covers a wide variety of mediums and messages. Read Less
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ATTEMPTS AT FLIGHT is a proof-of-concept exhibition on the failures in flight. The focus of the messaging and visuals took the perspective of examining the people behind the failures and what made them crazy enough to attempt it. Anyone who repeatedly does the same thing over and over again without success must have a few loose screw, and this exhibit glorfied those brave men who repeatedly crashed and burned in their continual trials to solve the puzzle of flight.