Runners United Outdoor Ad Compaign
Why do you run? This question is repeated throughout the ad campaign for the Runners United conference. This is the flat Illustrator design for a billboard.
A close-up before and after of the area where the color block meets the dominant shoe. 
More examples of the "Why do you run?" usage in the campaign. This is a set of 3 complimentary posters that ask the question as well as offer a few answers to the question.
Runners United Outdoor Ad Compaign
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Runners United Outdoor Ad Compaign

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