Tagged #CheckInStepOut, the campaign is the latest narrative to the ongoing #agodabasecamp platform. It was created following the outcome of an agoda-commissioned survey of 1,000 Indonesia millennial travellers, aged 25-35.
Results showed that not only are Indonesian millennials increasingly seeking more diverse, inspiring experiences, but they are also becoming more adventurous when on holiday. The study was piloted to uncover the exciting adventures Indonesian millennial travellers get up to after they Check In, Step Out of their agoda base camps.
To create the campaign, real stories were culled direct from the source. Indonesian millennials were encouraged to share videos and images of their travel experiences, many of which were edited directly into the final ads. The campaign generated more than 2,500 UGC entries from Indonesian millennial travelers.
Results showed that not only are Indonesian millennials increasingly seeking more diverse, inspiring experiences, but they are also becoming more adventurous when on holiday. The study was piloted to uncover the exciting adventures Indonesian millennial travellers get up to after they Check In, Step Out of their agoda base camps.
To create the campaign, real stories were culled direct from the source. Indonesian millennials were encouraged to share videos and images of their travel experiences, many of which were edited directly into the final ads. The campaign generated more than 2,500 UGC entries from Indonesian millennial travelers.
Credits:
Dominic Stallard - Executive Creative Director
Fajar Kurnia - Regional Creative Director
Jeremy Chia - Regional Creative Director
Arvid Lithander - Senior Copywriter
Dana Lim - Art Director
Randy Raharja - Art Director
Steve Walls - Chief Strategy Officer
Shashank Hariharan - Strategic Planner
Charlene Wee - Senior Account Director
Antonia Tan - Account Manager
Rica Facundo - Senior Social Media Manager
Jessica Rovira - Content Specialist
Shirlyn Lam - Project Manager
Dominic Stallard - Executive Creative Director
Fajar Kurnia - Regional Creative Director
Jeremy Chia - Regional Creative Director
Arvid Lithander - Senior Copywriter
Dana Lim - Art Director
Randy Raharja - Art Director
Steve Walls - Chief Strategy Officer
Shashank Hariharan - Strategic Planner
Charlene Wee - Senior Account Director
Antonia Tan - Account Manager
Rica Facundo - Senior Social Media Manager
Jessica Rovira - Content Specialist
Shirlyn Lam - Project Manager
