Why MetroCards?
The Audience
5.7MM riders daily
MetroCards are a local necessity for commuters
The Impact
It's uniquely a tangible OOH ad that the user/viewer is not only taking with them
but also holding on to during the value and life of the medium.
It's uniquely a tangible OOH ad that the user/viewer is not only taking with them
but also holding on to during the value and life of the medium.
The Cost
An average cost of .55 cent per initial impression.
