As I entered Harris Teeter on a busy Sunday afternoon, I grabbed a shopping cart and filled it with Kale, Tostitos, and the ingredients for Ravioli Alfredo. I looked at my cart and walked through the isles of the store with the confidence that I looked trustworthy. I saw a mother and her college-aged daughter in front of the cucumbers; "Hi, I'm Owen and I design mobile applications for better shopping experiences. I would like to know what one problem is that you face when grocery shopping?"
"The Line", the two said in unison. "How would you fix the line problem?", I asked.
The daughter's solution was a delivery service and the mother's was a scanner that allowed you to check out items while shopping.
Of the 39 people that I interviewed that Sunday afternoon, 17 of them also mentioned the line. 12 shoppers mentioned locating items in the store.
The magic of the day came from learning what users would like to see done about their issues. Their own inventions, if you will.
Although multiple people had the same issue, their suggestions for solutions were creatively different and insightful. Many people were even kind enough to have lengthy and entertaining conversations with me about the ills of grocery shopping.
For the design process, I took their insights and crafted a solution that aimed to improve their shopping experience.
The following is the design.