The Ritz Theatre & Museum is an institution dedicated to nurturing the creative legacy of African Americans in the historic La Villa neighborhood of Jacksonville, Florida.

Part museum, part cultural institute and part arts center, the Ritz needed branding that captured its' multi-faceted programs of preserving the La Villa's history and support of the cultural arts. An energetic and outspoken identity was developed that captured the best of the neighborhood's historic golden-age and that exhibit the creativity of today.