About the book
The book describes explains the psychology behind 33 effective influence techniques of visual persuasion and how to apply them. Examples of these techniques are:
- Fluency A message should always be experienced fluently and with ease.
- Humour He who laughs is defenceless..
- Self Persuasion No one is better than you at persuading yourself to change.
And 30 more.
The techniques in the book are based on three classes (system needs, social needs and self needs) and are graded based on a persuasion factor (ranking the 'Effectiviness', 'X-factor' and 'Ease of implementation' on a scale from 1 to 5).