To communicate my clients' visions, to make you understand and appreciate the original idea is a wonderful challenge. I always try to find an expression and a language that creates a whole but leave enough room for your imagination to take over and continue the creative experiment. Colours, surfaces, lines and details come together in an attempt to impact you with my passion.
Every now and then I try to make time for a personal project, to strengthen my brand and evolve as a designer. By entering my own lab, I can experiment with new techniques, workflows and indulge in an area that inspires me. It is very useful to go into the gym and define certain muscles even more. Creativity must be fun, it must be a positive challenge - something that triggers you to continue to work hard. Cause it sure is hard work. Everyone working in the creative industries have different ways to get back to the starting point that once made us decide on this as a career. It is so important to recognize your own triggers.
Sometimes you get one of those ideas that simply needs to be born and realized in some way. This is one of those.
I love the grain of film, and those ”analog” tones. 3D renderings are often way to perfect. Zero imperfections, boring, perfect colors, no grain and a somewhat plastic feeling. It takes alot of work to get away from that. This has been an experiment to find a workflow that let´s me create a different look with much bigger controll over the photographic qualities of the final result.
Black and white never gets old.
I´ve really given it my best to make it look like it was built with love, by a master enginebuilder, like Vic Edelbrock. Digging deep into old manuals and looking at photos from shops like So-Cal has been my rescue. A wonderful journey to say the least.