BRING THE PUB HOME
GUINNESS DRAUGHT IN A CAN
Traditionally, Guinness Draught is served only in pubs. But with the launch of the new Guinness Draught in a can — and its special nitrogen widget — everyone can now enjoy the perfect Guinness serve you get in a pub, at home.
To demonstrate this, we built actual sets from the ground-up, and arranged furniture and props to form anamorphic illusions. Photographed from the right angle, it reveals a genuine pub experience right in the middle of a home — each taking the shape of a Guinness Draught can.
Credits
Client : Asia Pacific Breweries Singapore
Ad Title : Bring the Pub Home – Living Room / Kitchen / Dining Room
Executive Creative Director : Primus Nair
Art Director: Christie Way, Tan Zi Wei
Copywriter : Shanghao Chen
Account Director: Char-Maine Tan
Account Manager: Stephanie Chiaw
Producer: Jasmine Thian
Production House: Nemesis Pictures
Photographers: Jeremy Wong, Harpi Sim
Post-production House: Procolor Imaging
