ME 2018 — TV Commercial

X = # ME
45 seconds to describe 365 days of fun and colorful content? Challenge accepted!
ME — My Evolution is the brand new daily planner by Franco Cosimo Panini Editore, designed for those who love to create, experiment and share.
The entire ME collection, which includes backpacks, bags and pencil cases, i
s reversible and customizable with paints, stickers and stencils.


Client: Franco Cosimo Panini Editore
Produced, directed & animated by: Happycentro in Verona – Italy
DOP: Federico Padovani
Hands by: Anna Rodighiero, Erik Righetti, Erica Zipoli
Male model: Erik Righetti
Set design & props: Federico Padovani, Federico Galvani, Anna Rodighiero, Erica Zipoli
Editing & compositing: Federico Galvani, Davide Pagliardini, Erik Righetti
Hand Lettering: Davide Pagliardini
Sound design: TVCulture
Music: Active Life (B. Gledden / S. Dymond / J. Pedder)
Thanks to: Sacro Santo for clothing & accessories