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Charro Housing Branding

Charro Housing

Category: Brand identity
Client: Charro Housing
Year: 2020


Charro Housing offers accommodation for international students and interns on exchange in Cholula, Mexico. My task was to create a new brand identity for them, including a logo design.

The logo is a combination of the sombrero of a ‘charro’, the traditional Mexican cowboy, with a house, and thereby expresses the name ‘Charro Housing’. The branding is colourful and fun, and I hand drew vector illustrations of Mexican objects and details from traditional Mexican pottery. The deliberate slight imperfections in the illustrations convey the brand's quirky personality and youth.


Charro Housing Branding
5
252
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Published:

Charro Housing Branding

Brand identity, logo design and illustration for the international student housing company Charro Housing in Cholula, Mexico
5
252
0
Published: