José Cintrón's profile

Whiten Up!

José Cintrón
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Whiten Up!
Brand Identity, Packaging, and Ad Campaign

The Whiten Up Campaign transformed Luster's teeth-whitening products into a cheeky beauty and lifestyle brand. Through a bold rebranding strategy, including print ads, logo redesign, website, packaging, and email promotions, we successfully positioned Luster in the oversaturated oral hygiene market, capitalizing on consumer motivations for cosmetic whitening.


Adobe Portfolio packaging design cosmetics Identity Design print ads
Adobe Portfolio packaging design cosmetics Identity Design print ads
Adobe Portfolio packaging design cosmetics Identity Design print ads
Adobe Portfolio packaging design cosmetics Identity Design print ads
Adobe Portfolio packaging design cosmetics Identity Design print ads
Adobe Portfolio packaging design cosmetics Identity Design print ads
Adobe Portfolio packaging design cosmetics Identity Design print ads
Adobe Portfolio packaging design cosmetics Identity Design print ads
Adobe Portfolio packaging design cosmetics Identity Design print ads
Adobe Portfolio packaging design cosmetics Identity Design print ads
Adobe Portfolio packaging design cosmetics Identity Design print ads
Adobe Portfolio packaging design cosmetics Identity Design print ads
Adobe Portfolio packaging design cosmetics Identity Design print ads
Adobe Portfolio packaging design cosmetics Identity Design print ads
Adobe Portfolio packaging design cosmetics Identity Design print ads
Adobe Portfolio packaging design cosmetics Identity Design print ads
Whiten Up!
Published:
José Cintrón's profile

Owner

José Cintrón's profile
Mahwah, NJ, USA

Whiten Up!

A line of teeth whitening products—need a repositioning in order to standout in an already oversaturated oral hygiene market. After assessing the Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives