BRIEF:
After the conquer of Mosul by ISIS, thousands were displaced, hundreds were killed, and thousands were forced to live lives the way it was dictated to them. Now that they are getting their land and freedom back one by one, they are tired and broke, they basically have no loyalty to any brand and would go with any brand that is more convenient, any brand that gives the best offers for the best price.
THE SITUATION
Islamic State blows up landmark Great Mosque of al-Nuri and famous leaning minaret in Mosul that Known by locals as al-Hadba' is one of the primary landmarks of the old city of Mosul.
COMMUNICATION:
ON-GROUND ACTIVATION:
REBUILDING HERITAGE ACTIVATION
