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    Abris identity concept

Abris identity concept

Abris is one of the leading popular science book supplier in Russia. The company needed a serious, comprehensive and friendly identity, reflecting their business activity and standing out of multiple rivals' companies.
Logo consists of letter "a" as the first letter in company's name and a parapraph sign as a general notion of company?s business ? popular science literature.

The sign itself looks much like old book ex-libris, they used to identify all publishers and libraries, which also makes the logo so beneficial fo the company.
Minimalistic and official, at the same time very bright and charismatic - that is new Abris