The Brief was to design and model a premium end packaging for wine to be filled into; moving away from the glass bottle; and one that offers a distinctive unique shape. Using a suitable raw material. Wine is predominantly filled in glass but more and more wine producers are converting to plastic and carry boxes. 

After researching varies different methods of housing the wine, I choose BIB packaging. (Bag In Box) The reason behind has down to sustainability. BIB packaging is more eco friendly and recyclable. I moved away from standard wine box shapes as they have a bad reputation for low quality wines. I reshaped the box to give the impression of an expensive package, where high end bottles of wine would be place. This way I would show the wine as a premium end product whilst taking the positive qualities of using BIB packaging. The solution is a smart looking range of packaging that sparks a reaction of quality and expense that original wine box packaging does not.