“Goldenroach“ sneaks into the Main Pavillion of the Venice Biennale 2017
Undercover artist’s kissmiklos witty critique on consuming art
For an ongoing guerrilla art project called “Goldenroach“ Hungarian designer and visual artist kissmiklos has been smuggling 14-carat gold-plated bronze cockroaches into some of the world’s museums and galleries, making them part of the display. In addition, he places the matching “Goldenroach“ souvenirs and postcards into the museum gift shops for sale. June 2017 sees the artist Kiss sneaked his artwork the “ Goldenroach“ into the Main Pavillion of the Venice Biennale.
Without anyone noticing, kissmiklos has secretly placed his golden roaches inside the Mumok, the Saatschi Gallery, the Tate Modern, the Tate Britain, the British Museum, the Hamburger Bahnhof, the Centre Pompidou, the Louvre and the MOMA since 2011. Visitors take photos of the golden invaders and buy the Goldenroach souvenirs in the museum shops. In 2014, in the first legal exhibition called “the Goldenroach unlimited”, Kiss installed 12,000 plastic goldenroaches along with one 14-carat gold roach hidden among the the plastic insects in the Műcsarnok / Kunsthalle in Budapest.
At the core of his work Kiss generates questions, how art might be interpreted by judging just by location or the way of display. Being smuggled into temples of art, the golden roaches have been „glorified“ like the sacred scarab. Yet, the ultimate fate of the displayed goldenroaches remains unrevealed!
About the whole project: