Tsikrikonis’ new wine products are quite special with a unique and characteristic flavour. Thus, the design of the label had to abide by the special characteristics and the unique taste of the product and on the other hand to match with the identity of the common Tsikrikonis’ labels. Therefore, in order to create the appropriate image, we maintained the successful structure and pattern of the Ροζακί label, while, for the design of the main theme, we were creatively inspired by the names of the products.
The unique identity
The main theme of the label is based on the first letter of each wine’s name, and designed by a subtractive deconstruction of the word. The unfussy design represents the purity of the flavour and the quality of the product. A special emphasis was given in the accompanying text. Considering the content and the structure, the poetic approach, was dedicated to the unique characteristics of each wine variety: Malagousia was described as a "sweet, half-forgotten memory" and a "desire" because of the revival of its cultivation, a step before extinction, while Assyrtiko was presented as the "sweet and sour touch of wind", because, although it needs dry and warm climate, warmer air currents can destroy it.